DHARAVI WEEK 3

We met our contact, Dr. Ahktar a
very wise man who has been an inhabitant
of the slum since always, he lives and works
for the slum ans it`s dwellers.

In Chambda Bazaar Jewleries are
used as a ALTERNATIVE bank and
LOANING solution to the slum dwellers
since they don´t trust in banks

The lack of health meassures in the
tanneries are the cause of skin deseases
among the workers beacuse of the contact
with blood and the salt to work out the
leather...

The result.... Give out SOAP since the
health condition are really poor and the
workers in the tanneries care more about
there income rather than their health, we insisted
in the idea of Dr. Ahktar help us giving out
these soaps to whomever needs the also
an explanation of how to use the is given by
Dr. Ahktar.

Posters for our HEALTH campaign Bollywood Film related to aproach to people in the slum poster 3 is interesting since it includes a famous punch line, KHAMOSH!!! (Shut up!!!) from a very distinctive Bollywood character.
Poster 1: YOU CAN´T HIT BECUASE MY HANDS ARE CLEAN
Poster 2: LOOK MOM MY HANDS ARE CLEAN
Poster 3: SHUT UP! (KHAMOSH!!!) YOU DIRTY HANDS

Tin Box for Cinema Chambda Bazaar
FINAL PRODUCT for Mumbai
Contains: Leather product, soap, bollywood
related posters of the campaign, objetcts
(related to the date and the culture, Happy Holi,
Hindu Religion and Prophets Mohamed´s birth, muslim)